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Ensure that the following topics are covered in the email:
  • How much time will they need to invest?
  • When is the participation deadline?
  • How can they get in touch, if they have any questions?
  • Why they should not forward the email.
  • If applicable, where can they see the results?
  • Whether the survey anonymous or not.
Example: Subject: Pulse survey – your opinion matters! Dear colleagues, Your feedback is very important to us. With the Pulse survey, you have the opportunity to share your perspective on topics such as leadership, collaboration and company culture, and to actively contribute to the further development of our organisation. Please take around 10 minutes to complete the survey by 31st January 2026. You will find the survey link at the end of this email. The results will be discussed within each department and will be transparently shared at the next town hall in March. Important: Your participation is anonymous. To ensure this anonymity, the survey is conducted by the external provider “Honestly”. No conclusions about you or your individual responses can be drawn by ******. Nevertheless, the link in this email is personalised. Please do not forward this email to anyone else. You can find further information about the pulse survey and the survey concept here (internal information). Thank you very much for your commitment to helping make ****** an even better employer. Best regards This email was generated automatically. Should you have any questions, please contact *****.